Before Cirqora
Great videos, stuck on her phone
Amber Farris earns from LTK and ShopMy links and brand deals, so every view needs a reason to stop, save and shop. Most of her reach came from people who already followed her.
Reach without new eyes doesn’t pay.
What we did
One filming session, three platforms
Every week:
- Turned 3 to 4 raw videos into 12 posts: Reels, TikToks and YouTube Shorts
- Wrote hooks that call out tall and curvy women directly
- Set up her LTK and ShopMy links, so every look could be bought in a tap
- Wrote captions and hashtags for search and Explore
- Reviewed the numbers on Sunday calls to plan the next batch
Built for her exact woman.
The results
Reaching women who’d never seen her
From 29 August to 27 September, straight from her Instagram insights:
- 17,216 views from 9,551 people
- 80.8% of views from people who didn’t follow her
- 15,000 of those views came from Reels
- One Reel got 247% more plays than any of her last five
- Monthly views have since climbed to 23.9K
The account is still growing.