Before Cirqora
New, in a town that runs on trust
Springbrook had just opened, and many local families were nervous about the dentist. The page had to feel warm and personal, not like an advert, for people who had never met Dr. Chikowore.
A new face nobody knew yet.
What we did
Made the founder the heart of the page
Dr. C admits he doesn’t like needles either. We built the page around that honesty:
- Planned two months of content across seven pillars
- Created the BRAVE Series, a patient journey from Booking to Experience
- Gave the team simple on-camera questions, so real video kept coming in
- Designed branded posts, daily Stories, 8 Highlight covers and the bio
- Wrote a community outreach plan and the Smile Club launch content
Real faces and real stories. No stock smiles.
The results
Seen by people who didn’t follow yet
In 30 days:
- Instagram views went from 660 a month to 14,601
- 7,884 people reached
- Most of the new reach came from Reels seen by people who didn’t follow the page
Nervous patients now meet Dr. C before they book.